You can view samples of our professional work here. “Friends would describe me as the class clown and a selfie-addicted snowflake. 1684 – The English withdraw from the Colony of Tangier. Scots firms 'close to broke' after waiting months for SNP support to be paid, Ruth Davidson warns, GPs expected to give Oxford vaccine to Scots over 80 from Jan 11, Police to take no action against Nicola Sturgeon after face mask blunder. The British Army's new recruitment adverts have caused a bit of a stir by targeting minority groups with their more 'touchy feely' message. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. A well balanced piece, thanks. 1 October 1661 – The Tangier Regiment is formed, later The Princess of Wales's Royal Regiment, the most senior English line infantry regiment in the British Army. The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people. The British Army has unveiled its latest recruitment campaign after struggling to get new recruits through the door last year. The Army won't get very far with adverts that insult the very people it is trying to recruit ... that’s exactly the sort of letter the British Army would be happy to receive. In an interview with the BBC last week, I was asked to discuss the latest British army recruitment adverts that have caused such a stir over the last seven days. The series of posters, TV adverts and radio spots were designed to show the army looks beyond stereotypes and sees “snowflake” compassion and “phone zombie” focus as strengths. Unfortunately, there is a further underlying factor that also needs to be considered before planning or implementing any marketing communications. On a battlefield, what would he or she be doing? To join the Army, you need to meet a set of basic requirements. It is often said that good advertising only makes a bad product fail faster. The UK’s previous campaign “Be the Best” was very much in the same vein as the US Army’s advertising. It reflects a softer approach that it is hoped will cut across gender and ethnic diversity, while appealing to younger audiences with different values. Search google for: dracko’s tricks. The new ad makes a point of saying that it’s okay to cry, to pray or be gay. Brexit Day 2020: When is the UK due to leave the EU and how will it happen? Not only does the use of insulting language prove the Army to be as old-fashioned as many young people fear, but it’s also entirely wrong. What an awful campaign,” said one Twitter user. But critics slammed the new promo as too PC as they warned it would put off the core of the force… In 2012, the British Army entered into a 10-year recruitment and marketing contract worth 495 million pounds, or about $623 million, with Capita, a London-based outsourcing company. Change ), You are commenting using your Facebook account. The British Army has begun targeting potential recruits using adverts on Spotify Credit: AFP - Getty It is part of the Your Army Needs You recruitment campaign. According to a report by the National Audit Office, applications between 2017 and 2018 were down 13,000 on the year before. Renewed investment in Manpower, Equipment, Training and Sustainment (METS) will do much to help the Army recover lost ground. The US Army’s “Be all you can be” is probably the best military recruitment campaign in living memory. In the face of shortfalls in recruits into the army prior to the outbreak of war, J E B Seeley, the Secretary of State for War, had recruited the services of the publicist Hedley Le Bas of the Caxton Publishing Company. http://www.bbc.co.uk/news/av/uk-42642626/why-the-british-army-has-taken-a-soft-approach-in-its-new-campaign. – Fascinating British WW2 Adverts "All you fellows seem to take the whole business so casually and yet so capably." It certainly puts the Army under a spotlight and generates discussion. And now, all adverts will run for as long as you need them to! My own hope is that we want to be a nation seeking to make the world a safer place which means we have to have proper defence forces – land, sea and air – who are willing to go wherever rapidly. Every gallery's images are © by their original company or artist. This web publication contains 144,388 pages of information and 230,176 images on early companies, their products and the people who designed and built them. Brexit deal: what has been agreed, and what happens next? A podcast which featured Laura Whitmore was established to recruit members to the British Army, new documents have revealed. Brexit talks: What has moved and what are the remaining sticking points? Army Recruitment Tv Adverts British Army Youtube War Tv Commercials. British Industrial History. A TOP soldier has slammed the British Army for an advertising campaign offering new recruits ’emotional support’ and a ‘place you belong’. Also Comes in Khaki! Amazingly, if their new recruitment campaign is anything to go by, that’s exactly the sort of letter the British Army would be happy to receive. Twitter. Search World See more ideas about old trucks, trucks, old lorries. Crouch Military Sales. ( Log Out /  It reflected the fact that the US Army has an outstanding sense of self. Do we want to be a force for good able to help keep both our own people and others secure and able to go about their business or do we want to be “Little Englanders or Scots etc”. Vintage ads are shown here in fair use context. Surprisingly, it looks for the same quality in its women as it looks for in its men. It is perhaps worth questioning, is the real issue behind all of this do we actually know, as a country, where we want to play in the world? For this reason, it was rightly decided to develop and run a new advertising campaign. The reality is that infantry units already routinely drop physical standards when they are under-strength. AA - 5 Star - 20 secs. As someone who worked in Advertising for 8 years before becoming a Defence Industry Consultant, I couldn’t let the controversial discussion of the British Army’s new advertising campaign pass without comment. 'S Guide is the leading source of historical information on industry and in. 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